I’ve always been drawn to the power of a good story—how the right edit, the right visual, or the right hook can make someone stop scrolling and feel something.
That instinct led me to study Advertising & Marketing Communications at the Fashion Institute of Technology, with a minor in Film Studies—where I deepened my understanding of consumer behavior and refined my ability to craft content that connects.
What began as a love for social media and visual storytelling evolved into a career helping small businesses and brands build communities, drive engagement, and show up in a way that’s both strategic and emotionally resonant.
At DNY, I blend creativity, intention, and trend-aware strategy to help brands grow not just a following—but a presence that lasts.
-Danielle Downes
We specialize in translating your brand’s visual identity, values, and voice into content that actually connects—scroll-stopping visuals, intentional storytelling, and strategies rooted in what’s working right now. From emerging beauty brands to cult-favorite wellness products, we help you show up with consistency, clarity, and creativity across every platform.
Our edge? We stay ahead of the trends without chasing them. That means elevated content tailored to your audience—whether it’s on Instagram, TikTok, or wherever your customers spend their time. Whether you’re launching something new or ready to grow fast, we meet you where you are and help you scale with strategy.
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